We write copy for ads, social media, websites, scripts, pitch decks, and postcards.
THE NEW YORK TIMES - Open LETTER SERIES
A series of candid open letter ads addressed to unusually specific audiences – focused on the company's philosophies instead of pitching a product. Each ad was signed by the CEO & included his personal cellphone number in the signature.
The result: a campaign that drew beautiful responses from the public – everyone from a grandma gang in Florida to leading presidential candidates.
AdAge called the series "unorthodox." That's a compliment, right?
Social media posts for the series:
Pitch deck - "The Just School"
I wrote & designed this pitch deck for Hampton Creek's new education initiative in Liberia. The Liberian education system was struggling to serve young women who had never been to school before but were far beyond the appropriate age for Kindergarten. How could school deliver to these girls what they truly needed – an accelerated education that would lead them to economic opportunity outside of exploitative industries such as sex trafficking. The solution: bringing the entrepreneurship education models from Silicon Valley's accelerators & incubators to Monrovia, Liberia, and teaching girls how to launch & operate a business so that they could go on to start their own.
Here are some excerpts: